Skilful theming is at the heart of Logan Brewer Production Design work. It applies across the board from a company’s brand image to shopping centres and multi-million dollar theme parks like Disneyland. In New Zealand, Auckland’s newest attraction, the Antarctic Encounter, dramatically turns the world’s last frontier into a realistic experience. In Japan and Malaysia, Logan Brewer has created concept designs for theme parks with an innovative mix of special effects. Tourist attractions which describe a country’s unique appeal, its heritage and people, has become a specialisation for Logan Brewer and his team who believe the attractions should enlighten, involve and entertain. Whatever the country or project, strong and imaginative theming can significantly influence ‘the bottom line’. At LBPD, this is the clear business objective.		“Effective theming can turn a lacklustre venue into a vibrant attraction. It can turn loss into profit.” L.B.